Need to optimize viral promotion more..pt 1

One of our entries to our EXTREME WEB MAKEOVER contest has specified one of the reasons for a web makeover would be to optimize viral promotion more….

What is viral promotion? Viral promotion, viral marketing or indeed viral advertising refer to marketing techniques that use existing social networks to create brand awareness or increase sales. The use of video clips, messages, images, eBooks, brandable software and much more can be used to promote a business or a brand through social networking sites like Facebook, Twitter, YouTube, Reddit , Ning, Flickr , Blogs like WordPress (to name just a few). This is achieved virally by sharing of information..

When something “goes viral” it essentially means that the information, news, image, video, promotion you have created is shared via social networks and even e-mail/text by many people… how do you as a small business achieve these useful marketing techniques?

It can be fairly easy to take the first steps into viral promotion…the first thing I would recommend doing is to use the SHARE icons on your website or blog. You often see blog posts or websites that incorporate share icons for Facebook, Twitter etc. This should be one of your priorities- it makes it easier for visitors to your blog or website to share your information..

On the website www.southshorenow.ca which is home to our newspapers, you will see how we have incorporated the Facebook and Twitter icons into every page of our website in the header. This allows our visitors to share any page with anyone in the world via these two social networking sites- it helps our web traffic!

Carolyn Ekins, Web Manager, Lighthouse Media Group

Coming in Part 2- How to set up a Facebook page and how that can help you…

Enter our contest now and you could win a $1000 Extreme Web Makeover

Web marketing tips for beginners… pt 1

Do you own a website but are a little disappointed that it doesn’t seem to do a lot for you?

Design, of course, is an important part of building your recognizable brand even if you are a really teeny weeny business- you want people to know who you are right? You definitely want people to know what you do, what you sell, what you supply and where you are!

BUT design is only part of the challenge. The good news is that you can let thousands of people in your local community know about your services, events and products by using many free tools available on the internet today for ANYONE to use…

Once you know what to use, the second part of your challenge will be HOW to engage your customers using these free tools…

Your success really is in your own hands..

Looking forward to sharing this information with you soon!

Carolyn Ekins, Web Manager, Lighthouse Media Group

Welcome to Extreme Web Makeover!

• Are you a small/medium business located on the South Shore of Nova Scotia?
• Do you currently have a web page or website that just isn’t doing it for you?
• Does your ‘old school’ style website need updating to embrace new marketing opportunities like social media?
• Maybe your website is static and has no life?

You need to enter our “Extreme Web Makeover” contest running from now until end of August for a chance to win a $1000 web re-design to put your business back on track.

Click here to fill in your details for a chance to win!

Carolyn Ekins, Web Manager